Become a Lifestyle Choice, Not Just Another Brand
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Are you aiming to become a Lifestyle Brand? Are you matching the tone of voice of the brands your audience interacts with? If so, your approach is reactive. To make sure travellers automatically answer the question “where are you staying?” with your hospitality brand's name, you should strive to become a Lifestyle Choice. Turn into the subconscious go-to choice of your consumers by tapping into their core interests – not only into their demographics!Jason Rieff, a multi-award-winning and Forbes-nominated 30 under 30 branding expert, answered our questions. Learn about the difference between a Lifestyle Brand and a Lifestyle Choice, and how to become the latter.
Listen to our podcast, and get more insights:Apple Podcast,Spotify
Tags:
- The Venari Podcast
- Business Strategy
- Executive Search
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Nelamar specialises in board, C-level, and senior executive leadership roles across travel, hospitality, and leisure, focusing on businesses where geographically dispersed customer experiences are ‘phy-gital’. With a truly global perspective, gained from living and working in the U.S., Latin America, and Europe, Nelamar is a respected advisor to multinational companies, family-owned companies, high-growth startups, and private equity firms. Based in Miami, Nelamar leads the Americas for Venari Partners. Previously, she was a Partner at True Search, bringing over 15 years of executive search experience from prestigious firms, including Spencer Stuart and Heidrick & Struggles. Additionally, she built the global executive recruitment function from scratch and led it at REEF Technology, a private-equity-backed, high-growth tech company. Nelamar began her professional career in strategic marketing at Telecom Italia Group, where she was part of an Americas B2B startup and later joined their DTC retail business in France. Nelamar holds a bachelor’s degree in International Affairs from John Cabot University in Rome and a Wine & Spirits Certificate from Le Cordon Bleu in Paris. She is fluent in English, Spanish, Italian, and French. A travel aficionado, Nelamar enjoys savoury cooking, reading nonfiction, dancing salsa, and traveling with her family to destinations renowned for their delicious cuisine.
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